Mohammed Imran, a 26-year-old, was only 16 when he embarked on his entrepreneurial journey. His venture, Limraz Furniture, gained prominence during the pandemic, achieving a staggering 700 orders on its very first day when he held just 10 pieces in his inventory. Today, he stands as the proud owner of five thriving companies, a testament to the incredible scale made possible by Flipkart.
From a family built around the earnings from an autorickshaw to buying a ultra-luxury sedan in the first year of his business, Mohammed’s journey symbolises relentless determination.
Meeting the demand for remote work
Mohammed’s journey with Limraz Furniture began with a simple realisation – the rise of remote work demanded a comfortable workspace for home use. He says, “During COVID-19, most IT companies adopted a work-from-home model, and I recognised the need for budget-friendly home office furniture.” So, during the pandemic, he introduced office tables priced at affordable prices 9 on Flipkart; this ensured that people received value for money whilst also being able to work comfortably from their homes.
A journey born of necessity
With his younger brother and sister both helping him in running Limraz Furniture, he reflects on the past. After his father passed away in 2016, being able to afford one meal a day required his mother to sell her gold jewellery. This is when he decided that instead of taking up a job, he would start his own business. He says, “My mantra has always been to be one’s boss, and that’s what I did!” Now, he wants to leave no stone unturned in giving his family everything they deserve and more.
Choosing Flipkart: A lifeline during tough times
While Mohammed was looking out for opportunities to start his business online, Flipkart stood out as his ultimate choice. The seamless payment cycle offered much-needed stability during the uncertainty of the pandemic, especially considering his humble background.
Supportive managers guided him through challenges, helping him understand consumer insights and improve his business. He shares, “Their guidance on cataloguing and optimizing product images significantly contributed to attracting customers and fostering positive reviews. Today, my entire range of furniture products is available on Flipkart.”
A turning point
Mohammad’s first experience with Flipkart’s The Big Billion Days left an indelible mark on him. He reminisces, “In 2019, during my first Big Billion Days, I received an overwhelming response. Orders flooded in, starting with 1,200 on the first day culminating into a staggering 5,000 orders!”
This was the first time he had witnessed such a substantial influx of capital. At the age of 23, he fulfilled a lifelong dream by purchasing a luxury car, symbolizing his remarkable journey and giving him a trailer for what more was to come.
From 10 pieces to building a thriving enterprise
From its humble beginnings, when it did not have enough staff or inventory to cater to the unexpected 700 orders on the first day of The Big Billion Days in 2019, Limraz Furniture has come a long way to evolve into a thriving enterprise. His company now boasts a staff of over 120 employees, and consistently achieves a minimum of 250 daily sales, with peaks reaching up to 400!
Dreaming big
As the 10th edition of The Big Billion Days approaches, Mohammed is leaving no stone unturned to ensure his success continues to soar. He has expanded his workforce, secured temporary warehouses to meet the heightened demand, and enlisted the support of investors to fuel his dreams of growth.
With ambitious goals in mind, he anticipates crossing the two-crore mark in revenue this year, with sales of 15,000 to 18,000 units. While he expects profits to triple compared to the previous year, his family has also set their expectations. This year, they have expressed their desire for Mohammed to buy an even more expensive car, the booking for which he has already done. This reflects strongly on the faith he has in Flipkart’s power to help people achieve their dreams – no matter how big they seem.
Looking ahead, Mohammad envisions further diversification by adding more products to Flipkart’s marketplace.
A tale of triumph and resilience
Dealing in various categories of products while being a successful seller on Flipkart, while handling multiple other businesses is a testament to the fact that dreams can indeed come true. And in the world of business, it’s often the most challenging journeys that yield the most inspiring stories. Mohammed’s story is not just about business; it’s about a young man who defied the odds and transformed his life through hard work.As we eagerly await The Big Billion Days, let us not only celebrate festivities but also the remarkable stories of entrepreneurs like Mohammed Imran, whose lives have been forever changed by Flipkart.
Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in